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Preamble In The News Press Releases Contact Us Investors Industry Resources International |
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THE VISION Combining Telecom, Internet Access and Automotive experience into a life style is already a reality. But doing so without causing Driving Distraction safely and inexpensively represents a huge opportunity. That’s our focus and 88% of people that watched a live demonstration agree that we have the best solution and are willing to purchase it. Problem & Opportunity Individuals and businesses have to stay connected to stay competitive. With cell phone connectivity, competitiveness is at hand. But so are accidents caused by cell phone distraction. Harvard Center for Risk Assessment estimates up to 8,000 deaths per year 330,000 injuries, and 1.5 million instances of property damage 1 due to cell phone distraction in the U.S. alone. In 2006, 16 of the 50 states registered 6,321 car accidents 5 related to cell phones. (more below the slide show)
Market Catalyst: legislative & Legal
Legislators world wide moved to restrict the use of cell phones in the cars, but this legislative effort requires significant enforcement and does not tackle the causes of distraction. By mid 2008, 53 Million U.S. drivers will be banned from handling cell phones, texting, web browsing or using music devices. With 85% 2 of American drivers estimated to using phones while driving, the oncoming legislative ban and the American drivers’ pervasive need for connectivity, we are presented with a great business opportunity for the right solution.
Another catalyst is Courts in the U.S. & Overseas are giving harsher sentences to people causing accidents while using cell phones. (Text to Speech), and a proven technology to provide driver input, (Buttons and Touch Pads) strategically positioned on the steering wheel at the 10:2 and 9:15) From these common sense rules and conclusions, we moved and put together a functional proof of concept to demonstrate the solution. Our solution, faithfully and reliably, demonstrates the above conclusions using off the shelf technologies. Our Buttons and touch pads are termed “Hands On Wheel InterfaceTM” to distinguish our self from the Hands Free crowd. The sensors are used as toggle switches to drive the audible menu and to select a desired option. Our functional Proof Of Concept demonstrates the following:
All of the above can be done without remembering or uttering a command, looking away or taking Eyes Off the Road or Hands of the Steering Wheel
IP Protection We protected our solution by trade secrets, granted and pending patents in the U.S., EU and Japan. The IP package contains a slew of complimentary “Advanced Driver Assistance technologies” that are equally creative, simple and won popular approval.
Public Opinion Research We have demonstrated the solution to hundreds of people from various demographics of the U.S. and abroad and we came up with the following answers: � 88% of those surveyed said that the solution is a safe and useful solution. 11 % don’t know, and 1% NO. � 88% of those surveyed said that they will definitely or likely purchase a product. 9% Don’t know and 2% NO. � The median price bracket was suggested to be $200 to $300 US. It is noteworthy to explain that interviewees were not responding to legislative conditions or legal conditions, nor where they asked to include any of these factors, in their willingness to purchase or in their assessment of usefulness or safety.
Market Potential With more then 200 million vehicles on the road and more then one cell phone per car, the aftermarket potential is a ripe opportunity for this solution. We estimate the market size world wide to cover 650 million vehicles with four cell phones for each car. Based on our global market research and the cost of a car and a cell phone, we believe that with the proper execution and partnerships, the market can be in Billions of Dollars.
Summary We have created a business opportunity by addressing the combining of telecommunications, internet and automotive safely into one system. The system uses common sense rules from tabulated research and driver preferences into KnowledgeWare™. The common sense rules are intended to prevent calls in a bad time from distracting the driver. This empowers the driver to stay connected while complying with regulations and staying safe. 88% of people surveyed Liked the demo and want to buy it
Physically, the system consists of a CPU in a cradle to hold the portable electronics, a Data and Power connection to the car and a wireless connection to controls placed on the steering wheel at 10:02 and 9:15 to monitor the driver’s hands for gestures in response to an audible menu and for physiological conditions. This literally puts all vehicles and portable electronics controls at the finger tip of the driver and truly creates an Eyes On The Road, Hands On The Wheel DivingSystem™, with the driver physiology being part of the loop, the system now monitors Man & Machine. References 1– Cohen, Joshua T. and John D. Graham. "A Revised Economic Analysis of Restrictions on the Use of Cell Phones while Driving."" Risk Analysis 23, no. 1 (February 2003) 2– NHTSA (http://safety.blr.com/display.cfm/id/88705) 3- . National Highway Traffic Safety Administration: � Crash Data Relating to Cellular Telephone Use While Driving � http://www.nhtsa.dot.gov/people/injury/research/wireless/c3.htm � National Police Agency of Japan (1998, August).
4- Applied Computer Technology film footage & research ,1985 through 2007. 5- National Conference of State Legislatures . 2006 State Legislative Update By Matt Sundeen March 2007 6– Commissioned Third Party Survey (KD & Associates)
This is a business proposal. Contents and Context constitute Intellectual Property and need to be licensed from inventor to be used. This Intellectual Property is protected by Granted and Pending Trade Mark, Copyrights and Patents in the U.S., EU and Japan. Copyright © 1987, 1997-2008 Applied Computer Technologies Inc. All rights reserved .
Phone: 001-248-388-0211 Fax: 001-313-731-0207 Email: manaboulsi@actplace.net 6689 Orchard lake Road, #215 West Bloomfield, MI 48322 USA www.actplace.net |
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Copyright © 2007 Applied Computer Technologies, Inc. Metro Detroit, Michigan U.S.A. Phone: 001 248/736-7303 Voice/FAX: 001 313/731-0207 |
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